Τhe Label “crete”

Since the year 2012, the Region of Crete and the Agronutritional Cooperation established the brand “crete”, aiming to make the local products bearing this brand recognizable and even more competitive in terms of trade, while acquiring a strong commercial identity on the national and international markets.

The brandname “crete” manages to differentiate the agricultural products and generally the food of the island thanks to their production quality standards, their standardization, their supply level and their proper promotion and makes them stand out in the preferences of the consumers.

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The Benefits of Certification


    The obtainment of the brands "crete – land of values", "cretan cuisine", "cretan grocery" and "open wineries»:

  1. Contributes to the certification and recognisability of the Cretan products as well as the enterprises, which stand out in the market due to their quality standards.
  2. The certified products and the enterprises obtain a powerful commercial identity in the international and domestic market.
  3. The products are projected at the “Centre of Cretan Gastronomy” (Rethymno) and in the certified enterprises ("cretan cuisine”, "cretan grocery" and "open wineries”).
  4. The certified products are selected by tourist enterprises, thus connecting local agricultural production with tourism.
  5. The certified products and enterprises are projected in the website and the booklets of the Region Crete and in incrediblecrete.gr. Further they are promoted in the guides for gastronomic routes of the Agro-nutritional Cooperation.
  6. An annual Marketing Plan is being implemented with important domestic and international exhibitions in target-countries, with the possibility to participate at a low or insignificant cost through the funding of the Agro-nutritional Cooperation. At the same time, byers are invited or business delegations are sent to target-countries abroad.

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Agronutritional Cooperation of the Region of Crete © 2019